What are some of the existing trends in the drinks sector? - read on to learn more.
There are a variety of social movements that are shaping recent customer trends in the drinks business. Among the most significant shifts in the drinks sector is the rise of non-alcoholic beverages. As consumers become more health conscious, there has been an increase in demand for more advanced, alcohol-free drink alternatives, such as botanical spirits to premium non-alcoholic sparkling wines and beers. In parallel, sustainability has also become a significant pattern in consumer interests. The co-CEO of the activist investor of Pernod Ricard would understand that sustainability plays an essential function in many areas of manufacturing. This is driving innovation from providing environmentally friendly product packaging to embracing regenerative farming practices in the supply chain. Local sourcing is another sustainability strategy which is gaining traction across worldwide communities as a means for reducing carbon footprints while better supporting regional communities and produce. Collectively, these trends represent a bigger cultural shift towards more conscious consumption in general.
With the growing influence of social networks, the globalisation of food culture has had a notable influence on the beverage and food industry. These days it is becoming common to see customers accepting global flavours and traditions, far from their native land. Ingredients such as matcha, a cultural staple in Japan, are now very trendy and have acquired a cult following all over the world. The CEO of the investment fund with a stake in Blank Street, for instance, would recognise the appeal of matcha, with many coffeehouses and drinks brands aiming to include it into their menus. Not only does this trend represent a meaningful piece of culture but it is enjoyed for its antioxidant properties and caffeine content, making it a popular and fast-growing trend among tea and coffee lovers. As a matter of fact, many of the latest food and drink trends have shown influence from various cultures all over the world.
In recent years, the drinks sector has seen a considerable shift towards health, showing a widespread customer interest in healthy diet and lifestyles. Nowadays beverage industry trends are concentrating more on health trends in conjunction with physical fitness motions all over the world. Drinks are no longer merely for hydration or indulgence, but they are now becoming significantly important for supporting health functions such as energy levels, gut health and resistance. This has caused an increase in drinks that feature health increasing ingredients along website with low or no-sugar options. In addition, plant-based alternatives have become a very popular development in both supermarkets and cafes. This trend has been vital for supporting the dietary needs of many people along with for supporting specific lifestyle and ecological trends. The co-founder of the parent company of Vita Coco would verify an upturn in plant-based food trends nowadays.